Cross-border collaboration in European–Russian supply chains: integrative approach of provision on design, performance and impediments

The primary goal of this research paper is to provide new insights in the research area of supply chain collaboration. The research aims to deliver novel evidence if supply chain collaboration has a positive effect on improvement of firm performance and what mediates and moderates such effects in the case of the contextual cross-border inter-firm (EU15-Russia) research design based on a survey questionnaire (quantitative). The empirical results showed that in a cross-border inter-firm context, as in the case of EU15-Russia, supply chain collaboration has a direct positive impact on improvement of operational performance and achieving collaborative advantages. Furthermore, these collaborative advantages have a bifurcated effect on the relationship between supply chain collaboration and improvement of firm performance. Conclusively, in market situations and environments with impediments in the form of collaborative barriers and cross-border business barriers the positive effects of supply chain collaboration are amplified and strengthened due to unfavorable environmental dissimilarities in the market which makes it more difficult and harder to obtain them.