Abstract:
The paper shows that the model of interaction between the seller and the market, based on the properties of macrosystems, has advantages over diffusion models in problems of choosing optimal prices. The problems of choosing the selling prices of information resources are considered and solved taking into account the saturation of the market, the dependence of the sales price corresponding to the maximum income of the manufacturer for the monopoly and competitive markets is found, the conditions for the stability of the monopoly collusion and the duration of sales corresponding to the maximum of the average profit are obtained.
Keywords:welfare function, diffusion of innovation, demand function, income maximization, price selection, payback condition, resource estimates, competitive market, monopoly market.