Abstract:
It is shown that digital platforms modify the existing mechanisms of competition and actively managing their competitiveness. A detailed classification of digital platforms is developed. Mechanisms for managing the competitiveness of digital platforms were developed and represented. The development of the resource theory of systemic organization of the economy in the context of its platformization is proposed. The interconnections of digital platforms with projects for the introduction of competitiveness management mechanisms are determined. The connections of digital platforms with the environment system of resource providers for the platform and consumers of its services, as well as with the pricing system in the markets of these resources and services - as the basis for assessing changes in the interaction of demand and supply were developed. The possibility of introducing adequate mathematical of modeling is suggested in order to improve the management efficiency of this competitiveness. At the same time, a variety of relationships was taken into account when modeling management mechanisms to increase competitiveness, which will significantly reduce the risks of implementing these mechanisms and increase the efficiency of using digital platforms.
Keywords:competitiveness, digital economy, digital platform, digital ecosystem, classification, management.