Key areas for implementing management innovations within domestic and multinational companies operating in Russia

The highly complex, ambiguous, and turbulent business environment forces the leading multinational companies to search for new strategic capabilities, and management innovations are treated as an imperative for this development. However, top-management of the domestic companies operating in the Russian market is not focused sufficiently on management innovations. This paper considers the process of management innovations and key areas of their implementation within domestic and multinational companies operating in Russia. The empirical study described below involves 1025 employees from 791 companies operating in Moscow and Moscow oblast. According to the collected data, the companies operating in the Russian market primarily focus on employee motivation and building an effective communication process as the priority areas for implementing management innovations. Moreover, the type of economic activity, the size of business, and the degree of the company's internationalization are taken into account in the empirical study. Several peculiarities of the implementation areas of management innovations for domestic and multinational companies operating in Russia are identified.