Company value management problem: a discrete case

The paper describes a mathematical model of company value management from evaluation to calculation of specific projects' influences on the company value. A value maximization problem has been formulated on the basis of the management model. The problem has been analyzed for a discrete case. The paper shows that the common “cost/performance” technique would not deliver correct solutions due to the impossibility to divide the projects and because of synergetic effects between them. Three heuristics (analogs of PI, NPV and IRR criteria) were offered as a means to find solutions. The possibility of their application has been analyzed by means of a numerical experiment.