Abstract:
A method based on fuzzy inference is proposed for assessing the higher education institutions competitiveness and their subsequent ranking. Higher education institution competitiveness assessment includes multi-criteria assessments of its' competitive position in the educational services market and of a marketing environment in the whole. The proposed approach was tested on a set of hypothetical higher education institutions differing by arbitrarily chosen endogenous and exogenous characteristics.
Keywords:competitiveness of the university, marketing space, educational services, fuzzy set, fuzzy conclusion.